After many months of preparation, Tricycle Records and The Bay Bridged are proud to announce that the Bay Area Takeover is back! After last year’s big success, we’re throwing another six hour unofficial day party during the 2009 South by Southwest Music Festival, with performances by over a dozen of the San Francisco Bay Area’s hottest artists representing a broad cross-section of the Bay’s fertile and diverse music scene, including our own Tricycle artists The Frail, The Union Trade, The Red Verse and a very special new addition to our roster.

The 2009 Takeover takes place on Thursday, March 19th, 2009 from 12pm to 6pm at Austin’s Beauty Bar.  Once again, the party’s FREE, but you need to RSVP at TheBayAreaTakeover.com to receive priority admission.

We’ve got an absolutely amazing lineup to share with you at the Takeover. The show’s headliners–Sub Pop folk-rock masters Vetiver, acclaimed A/V DJ Mike Relm, and indie pop buzz band The Morning Benders–are leaders in forging the Bay Area’s cosmopolitan music identity, and they’ll be joined by some of the hottest up-and-coming San Francisco groups, like Sholi, whose debut album comes out on Quarterstick/Touch and Go Records on February 17th.

The full list of acts is:

Mike Relm
Vetiver
The Morning Benders
Sholi
Thee Oh Sees
The Heavenly States
Wallpaper.
The Frail
Two Sheds
The Union Trade
French Miami
Lilofee
The Red Verse

DJ sets by Popscene DJ’s Omar and Miles, DJ Elise (Indie Pop Rocks! on SomaFM) and Jacob Fury (Glamour)

You can find out more information about all of the artists at our newly relaunched web site, TheBayAreaTakeover.com.  The web site’s blog will be regularly updated until SXSW with the latest music news about the Takeover bands and all upcoming party announcements.

The Bay Area Takeover is sponsored by Zannel and SomaFM.  Affordable sponsorship opportunities for the event are still available.  Please contact sponsors@thebayareatakeover.com for more information.

We can’t wait to see you in Austin!